Tuesday 24 November 2009

Incredible Fashion is All About What Suits You the Finest

We generally adore people who know their body well and wear clothes accordingly. These are the people with great fashion sense. Some clothes suit a particular set of people, while they might not look good on others. So fashion is a very individual statement as it is nothing but just a reflection of your personality and thought.

To have a good judgment of fashion, one should go for a variety of getups and ask for feedbacks from the people around. This may bring you faith in yourself and the clothes you are wearing. Many people who are confident of themselves and their choice of fashion and do not want others to decide for their fashion statement, can go for what they like. The only important thing for ones fashion viewpoint is the way a person carries ones self. The wackiest of clothes as per one person can become the perfect fashion stroke for others.

The approach of goth and emo.

These days, certain section of the society, especially the teenagers and the kids are drifted towards this new approach called Goth or Emo. Emo means emotional, which represents teen agony, weirdness, peculiarity, fetish and eccentricity. This style puts forward, enormous sum of black garments, ragged fishnet stockings, black hair and makeup. This style is no more just feminine but attracts a lot of men these days. These men are very fashion conscious and are ready to put on makeup and loud accessories. This style of fashion can only be a magnet for the people who are into Emo music and dramatics and understand its pain and feel.

About the preppy.

There is another style of fashion which is known as preppy. This is a young, adorable look, most popular among the school and college going kids. This fashion style depicts ones concern and apprehension for ones clothes. These clothes are very efficient, well ironed and clean. People who are sensitive and refined prefer this kind of fashion.

Emo and preppy are the two extremes of fashion. One being very loud and vindictive and the other one is simple and polite. One can stay in between and enjoy the familiarity of both the worlds. One can also go in for a complete mad experience by experimenting with fashion which is entirely ones own. This style is called the go wild fashion. A lot of new styles can be created by doing mix and match, combining different fashion styles and putting them collectively in an amusing fashion. Make your imagination as your fashion statement. If you do not understand this, try surfing the internet for online fashion.

These days internet provides you with plenty of online fashion websites which give you the prototype of most up-to-date fashion trends and moods. These online websites can give u clues of different tricks, guidelines and ideas of combining styles to create your own identity of fashion. This kind of an approach can lead you to the creation of wonderful fashion, fascinating many people and inviting a lot of praise and compliments.

Learn the inside secrets of what is going on in the fashion industry. Also , learn what to ware and what not to ware when it come to keeping up with your fashion statement. Please visit http://www.BestFashion4You.com for more fashion tips.

Famous Fashion Designers

Fashion designers use flair and know-how to create everything from hospital uniforms to the eye-popping outfits worn by rock stars and models. Jobs for fashion designers are expected to grow more slowly than the average for all careers through 2014, according to government economists. A study of the work of several other fashion designers records how fashion changed throughout the decade.

Fashion

Fashion design is also a labor of love, requiring long hours and little chance of superstardom -- but for many, the work itself is the reward. Fashion designers, in fact, are some of the most creative and eclectic people that you will ever meet. Men's fashions during the 19th and 20th centuries have been conservative and dull in comparison to women's. The fashion industry is a big part of our economy. Here is a short list: Chanel Gabrielle "Coco" Chanel (1883-1971) created feminine fashion that provided the feeling of luxury and combined traditional women’s clothing with styles, fabrics, and articles of clothing used by men. Her fashion revolution liberated women to express their femininity with elegance and grace.

The Hollywood film "The Devil Wears Prada", starring Meryl Streep, has brought a lot of attention to the world of fashion. More information about Prada Versace Gianni Versace (1946-1997) became interested in fashion working in his mother's small dress shop. By 1978 he had become a design leader of women's and men's fashions. More information about Giorgio Armani Jean-Paul Gaultier (1952- ) is a French fashion designer who never received formal design training. In 1967 he purchased the Polo label and launched a world-wide fashion empire that includes clothing lines for men and women.

Fashion

The high prices commanded by the fashionable Fendi purses have created a large market for fake goods from Asia bearing logos that are eerily similar to the inverted FF. In 1985, they took part in a fashion show featuring "New Talent", and the following year, they presented their first independent women's ready-to-wear show. You'd have to be walking around with a shopping bag over your head to not realize that fashion is everywhere. In order to succeed in the often cutthroat--and frequently debt-ridden--world of fashion, designers can no longer hide behind their model's skirts.

Most fashion designers, however, work for apparel manufacturers, creating designs of men’s, women’s, and children’s fashions for the mass market. Employment growth for fashion designers will be slowed, however, by declines in the apparel manufacturing industries Designers in most fields are expected to face strong competition for available positions.

Most women of means had a dressmaker who would create garments according to the latest fashions. Instead of catering strictly to a few wealthy clients, coveted fashion designers now create product lines ranging from perfumes to pantyhose that can reach consumers at every price point. "Consumers at the middle and lower level have realized they can get just as good a fashion direction with clothing at disposable prices that they can wear once and throw away--or if it falls apart, who cares.

Trishia Lopez is a successful Webmaster and publisher of http://www.TheFashionGurus.com. She provides more information about Fashion and fashion issues that you can research in your pajamas on her website.

Designers - The Gods Of Fashion Industry

Fashion designers help create the billions of clothing articles, shoes, and accessories purchased every year by consumers. Fashion designers working for apparel wholesalers or manufacturers create designs for the mass market. Fashion designers are the people who create the elegant, whimsical, fun, silly, and often expensive clothes we see parading down runways twice a year. Fashion designers design and create clothing and accessories for men, women and children. Some high-fashion designers are self-employed and design for individual clients. Other high-fashion designers cater to specialty stores or high-fashion department stores.

Fashion

Fashion design is the applied art dedicated to the design of clothing and lifestyle accessories created within the cultural and social influences of a specific time. Fashion designers have brought about a storm in this glamour world with their commendably fabulous variety. Fashion industry has always welcomed new talent giving rise to the budding stars of tomorrow. While all articles of clothing from any time period are studied by academics as costume design, only clothing created after 1858 could be considered as fashion design.

Before the former draper set up his maison couture (fashion house) in Paris, clothing design and creation was handled by largely anonymous seamstresses, and high fashion descended from that worn at royal courts. Throughout the early 20th century, practically all high fashion originated in Paris, and to a lesser extent London. At this time in fashion history the division between haute couture and ready-to-wear was not sharply defined.
Designers

Designers know they have this power, and will continue to use it to influence global fashions throughout the eras. These designers create original garments, as well as those that follow established fashion trends. Most fashion designers, however, work for apparel manufacturers, creating designs of men’s, women’s, and children’s fashions for the mass market. Designer brands which have a 'name' as their brand such as Calvin Klein or Ralph Lauren are likely to be designed by a team of individual designers under the direction of a designer director. Thus, the tradition of designers sketching out garment designs instead of presenting completed garments on models to customers began as an economy.

Popular Western styles were adopted all over the world, and many designers from outside of the West had a profound impact on fashion. Currently, modern fashion has seen a reference to technology such as designers Hussein Chalayan and Miuccia Prada who have introduced industrial textiles and modern technology into their fall collections. Mass market designers generally adapt the trends set by the famous names in fashion. Increasingly, many modern high-end designers are now beginning to turn to mass market retailers to produce lower-priced merchandise, and to broaden their customer base. Perhaps most importantly, designers use their imaginations to come up with new ideas.

There are a number of well known fashion design schools worldwide. Most fashion design courses last for three years. As well as teaching students about the artistic and technical side of the subject, some courses include a year working in the fashion industry, to give students a taste of commercial fashion design. Others offer the chance to visit fashion houses abroad.

Trishia Lopez is a successful Webmaster and publisher of http://www.TheFashionGurus.com. She provides more information about Fashion and fashion issues that you can research in your pajamas on her website.

Careers In The Fashion Industry

A thing of beauty is a joy forever! This thought holds complete significance in the fashion industry. It is an exciting industry that attracts many brilliant, ambitious, creative, talented, committed and hard working people. Success in the fashion industry calls for an ultimate passion and enthusiasm to achieve set targets. The desires to create, see, explore and appreciate beauty must be inherent. It’s a creative field and one needs to possess as well as acquire certain skills that are indispensable, such as thinking creatively beyond the obvious and the ability to carve a niche in almost all the possible projects by making it different yet stunning than the previous one.

Careers in the fashion industry revolve around beauty. In order to be successful in this field you should have the unquenchable thirst for beauty in its all-relevant forms. Changing fashion statements determine the change in the trend of clothing, ornamenting and above all, adopting new ways of carrying oneself.

It is the style that brings elegance with a difference in different designs. Style is an individual aspect. No two people can have exactly the same style statement because every person has a unique style of their own. Therefore, the concepts related to fashion are also different. Some people feel that fashion is the passion of the slaves and that is why they try to dress and carry themselves in a manner similar to that of models walking on the ramp. This thought is challenged by a different thought – those who go against the fashion trends are themselves the slaves of the fashion.

No matter what different concepts abound, fashion is a career industry that is never going to fade. There are immense opportunities in this field, as you can opt for any of the following job prospects pertaining to your areas of interest: modeling, catwalk choreography, fashion photography, designing, merchandising, make- up artists, hair styling, and accessory designing.

Modeling: Modeling is a promising career that requires having a certain confidence and a pleasing appearance that needs to confirm to the basic standards of fashion designers. One needs to have an inclination towards glitz and glamour, as it is part and parcel of this industry.

Catwalk Choreography: Catwalk Choreography aims at training models to present their attire in an appealing and professional way. Designers hire talented choreographers because they know that every movement with the background music counts on the ramp. It can make or break an entire fashion show.

Fashion Photography: Fashion Photography is a very demanding career that requires the utmost dedication, sincerity, sensitivity and at the same time objectivity towards the subjects. It is the job of the fashion photographer to present clear expression to almost all the possible facets of style such as fabric, design, designer, model and the like.

Fashion Designing: Fashion designing is one of the most promising careers in fashion industry. It needs to have the ability to think, comprehend and implement the latest and original ideas in order to be successful in this field. Designers can specialize in apparel, textile, accessory designer and many more.

Fashion Coordinator: A fashion coordinator is responsible for coordinating fabrics and trimmings, quality and design. He/she needs to keep a constant track of production schedules and needs to be aware of the status of buyers’ orders.

There are several career options that need to be explored by aspiring students. You can certainly excel in this field provided you believe in the proverb – “work is worship” and have immense potential to rise and make your mark in the fashion industry.

Tony Jacowski is a quality analyst for The MBA Journal. Aveta Solutions - Six Sigma Online ( http://www.sixsigmaonline.org ) offers online six sigma training and certification classes for lean six sigma, black belts, green belts, and yellow belts.

Online Fashion Merchandising Courses-A Convenient Path to a Fashion Career

The Internet has revolutionized education. Distance and online learning is one of the fastest growing segments of the educational field. If you are thinking of attending fashion school for a fashion merchandising degree or certificate, you may want to consider an online fashion design program. These online programs have evolved and are more comprehensive and sophisticated to meet student needs.

As a fashion merchandising student, you'll learn the nuts and bolts of fashion design and marketing. You'll study the whole cycle of fashion creation, concentrating primarily on the manufacturing, buying, selling, and promotion of items to retail and other outlets. You'll also learn about the actual textiles that create fabrics, and their manufacture.

There are many advantages to studying fashion merchandising online. You will have a more flexible schedule, and can study around your job, or other responsibilities. A great way to get even more prepared for working in the field is to take a fashion-related job while you are attending school online. This will help you get real world fashion experience that can enrich your online education, and help qualify you for your fashion merchandising career once you graduate.

There are a number of schools that offer online programs. Many respectable and respected fashion campuses also offer an online component. Its better to enroll in an online program that is well-known and has a presence in the fashion industry. Many schools offer a two year associates degree or a certificate, and some schools offer a four year bachelor degree. Whatever degree program you choose, you want to make sure that your online program has the appropriate accreditation, so that when you graduate, your achievement has merit in the industry, and is recognizable.

Another factor to consider is the job placement assistance offered after you graduate. Most schools will have statistics regarding the number of graduates working the fashion merchandising industry. Before you enroll, you should review the school's job assistance program, and make sure it is comprehensive as possible.

A fashion merchandising career is one of the most flexible and varied in the fashion industry. Once you have achieved your diploma or certification, there are a wide variety of positions available. You could work in retail as store manager, or store owner. You could also work as a fashion buyer, merchandiser, fashion event planner, and that is just a small number of the variety of positions available.

If you live too far away to attend an on campus fashion school, or need more flexibility with your schedule, an online fashion merchandising program may be a good fit for you. More and more schools are catering to the needs of their students by offering online degree and certificate studies, and there are now a number to choose from. Your fashion career could be just a few mouse clicks away.

Amy Wells writes about fashion education. Thinking of attending Fashion School? Get the facts first, find out where to go and how to save money on Fashion School.

Saturday 21 November 2009

Best Known Designers In Italian Fashion

Fashion designers have brought about a storm in this glamour world with their commendably fabulous variety. Fashion designers often begin as assistant designers, pattern makers, pattern graders, or sketchers. Fashion Designers create clothes ranging from spectacular unique creations to the regular shop-bought clothes we wear every day. Fashion designers are involved in every phase of designing, showing, and producing all types of clothing, from bathing suits to evening gowns.

Clothes

Others among the best-known and most exclusive names in Italian fashion design are Valentino (known for his famous "Rosso Valentino," which means "Red Valentino"), Gianfranco Ferrè(known for his boldly-cut, brightly-colored clothes), Giorgio Armani (known for subtle, masculine style for both men and women), and Gianni Versace (known for his beautifully-cut leatherwear), and Dolce & Gabbana (known for their classic-to-modern, edgy appeal). Many of us--at least those of us who can afford it-- have clothes in our closets stamped with these names. Even though the percentage of people buying these clothes may be very small, fashion designers still wield tremendous influence on what we wear and how we wear it. In fact, though we may not realize it, the clothes we wear--even things that are not "designer" clothes or particularly elegant--were nevertheless designed by someone.

Clothes are a way that people can create an image and a persona around themselves a true form of self-expression that carries into the everyday world. Ready-to-wear clothes are a cross between haute couture and mass market. The mass market caters for a wide range of customers, producing ready-to-wear clothes in large quantities and standard sizes. The smaller and the more specific the market, the more likely a company is to get the right look and feel to their clothes. If the firm has made a name for the clothes it already produces, this helps to sell the new line.

Many professional fashion designers start off by specializing in a particular area of fashion. Most fashion designers start out by applying for place on a course on fashion design. Depending on the size of the design firm and level of experience, fashion designers may have varying levels of involvement in different aspects of design and production. In large design firms, fashion designers often are the lead designers who are responsible for creating the designs, choosing the colors and fabrics, and overseeing technical designers who turn the designs into a final product. Other high-fashion designers sell their designs in their own retail stores or cater to specialty stores or high-fashion department stores. Some fashion designers specialize in costume design for performing arts, motion picture, and television productions.

The work of costume designers is similar to other fashion designers. Regardless of their work setting, all fashion designers occasionally work long hours to meet production deadlines or prepare for fashion shows. Men and women have tried to wear new things, different things, clothes that would impress people or frighten others.

Trishia Lopez is a successful Webmaster and publisher of http://www.TheFashionGurus.com. She provides more information about Fashion and fashion issues that you can research in your pajamas on her website.

Fashion Fiesta Wrapped In A Week

Creative sensational from different parts of the world taking style, beauty and definition of fashion to its edge, promotional linchpin of a multibillion-dollar industry, I am talking about nothing else but Fashion Weeks. Fashion weeks are hallmarks of fashion industry to rollout the new season feel in fashion. They generally last up to a week allowing fashion designers, artists and fashion houses to display their latest collection. It hallmarks next seasons in things, that's why it is very important for buyers, media, celebrities and entertainment industry who take that fashion among the general public.

The most famous fashion weeks are held at Fashion Mecca Paris, Milan, London and New York. Since the new millennium fashion weeks are held in different parts of the world to put the local fashion on the world map and making a packed fashion calendar throughout the year. A refreshing sense of national identity and pride has emerged from the achievements of fashion sector - something that was otherwise traditionally been restricted to feats of sporting prowess, adding that its benefits go well beyond the fashion world (Emling 2006).

Fashion weeks are held several months in advance giving chance to designers, media and buyers to preview the trend for the next season. Fashion weeks are bi-annual events; the fashion weeks conducted between January and March are called “fall fashion weeks” whereas the one conducted in September through November are called “Spring Fashion Weeks”. Some fashion weeks can be genre-specific, such as a Miami Fashion Week (Swimwear), Prêt-a-Porter (ready-to-wear) Fashion Week, Couture (one-of-a-kind designer original) Fashion Week, Palm Springs Fashion Week (Resort Collections) and Bridal Fashion Week.

History

Omission of fashion week history would be curious at this point of time. Let me throw some light on that. Edna Woodman Chase—former editor of Vogue organized "Fashion Fete," in 1914 to benefit the war-relief effort which is often apocryphally called the first fashion show ever. By the 1920s, the fashion show had gone mainstream. Early shows were often more theatrical than those of today.

More

Fibre2Fashion.com - Leading B2B Portal and Marketplace of Global Textile, Apparel Fashion & Retail Industry Provides Fashion Jobs, Fashion Shows [http://www.fibre2fashion.com/tradefairs/fashion-show-fair.asp], Fashion Articles, News, Software Solutions, Market Watch, Used Machinery and much more

Careers In The Fashion Industry

A thing of beauty is a joy forever! This thought holds complete significance in the fashion industry. It is an exciting industry that attracts many brilliant, ambitious, creative, talented, committed and hard working people. Success in the fashion industry calls for an ultimate passion and enthusiasm to achieve set targets. The desires to create, see, explore and appreciate beauty must be inherent. It’s a creative field and one needs to possess as well as acquire certain skills that are indispensable, such as thinking creatively beyond the obvious and the ability to carve a niche in almost all the possible projects by making it different yet stunning than the previous one.

Careers in the fashion industry revolve around beauty. In order to be successful in this field you should have the unquenchable thirst for beauty in its all-relevant forms. Changing fashion statements determine the change in the trend of clothing, ornamenting and above all, adopting new ways of carrying oneself.

It is the style that brings elegance with a difference in different designs. Style is an individual aspect. No two people can have exactly the same style statement because every person has a unique style of their own. Therefore, the concepts related to fashion are also different. Some people feel that fashion is the passion of the slaves and that is why they try to dress and carry themselves in a manner similar to that of models walking on the ramp. This thought is challenged by a different thought – those who go against the fashion trends are themselves the slaves of the fashion.

No matter what different concepts abound, fashion is a career industry that is never going to fade. There are immense opportunities in this field, as you can opt for any of the following job prospects pertaining to your areas of interest: modeling, catwalk choreography, fashion photography, designing, merchandising, make- up artists, hair styling, and accessory designing.

Modeling: Modeling is a promising career that requires having a certain confidence and a pleasing appearance that needs to confirm to the basic standards of fashion designers. One needs to have an inclination towards glitz and glamour, as it is part and parcel of this industry.

Catwalk Choreography: Catwalk Choreography aims at training models to present their attire in an appealing and professional way. Designers hire talented choreographers because they know that every movement with the background music counts on the ramp. It can make or break an entire fashion show.

Fashion Photography: Fashion Photography is a very demanding career that requires the utmost dedication, sincerity, sensitivity and at the same time objectivity towards the subjects. It is the job of the fashion photographer to present clear expression to almost all the possible facets of style such as fabric, design, designer, model and the like.

Fashion Designing: Fashion designing is one of the most promising careers in fashion industry. It needs to have the ability to think, comprehend and implement the latest and original ideas in order to be successful in this field. Designers can specialize in apparel, textile, accessory designer and many more.

Fashion Coordinator: A fashion coordinator is responsible for coordinating fabrics and trimmings, quality and design. He/she needs to keep a constant track of production schedules and needs to be aware of the status of buyers’ orders.

There are several career options that need to be explored by aspiring students. You can certainly excel in this field provided you believe in the proverb – “work is worship” and have immense potential to rise and make your mark in the fashion industry.

Tony Jacowski is a quality analyst for The MBA Journal. Aveta Solutions - Six Sigma Online ( http://www.sixsigmaonline.org ) offers online six sigma training and certification classes for lean six sigma, black belts, green belts, and yellow belts.

Online Fashion Merchandising Courses-A Convenient Path to a Fashion Career

The Internet has revolutionized education. Distance and online learning is one of the fastest growing segments of the educational field. If you are thinking of attending fashion school for a fashion merchandising degree or certificate, you may want to consider an online fashion design program. These online programs have evolved and are more comprehensive and sophisticated to meet student needs.

As a fashion merchandising student, you'll learn the nuts and bolts of fashion design and marketing. You'll study the whole cycle of fashion creation, concentrating primarily on the manufacturing, buying, selling, and promotion of items to retail and other outlets. You'll also learn about the actual textiles that create fabrics, and their manufacture.

There are many advantages to studying fashion merchandising online. You will have a more flexible schedule, and can study around your job, or other responsibilities. A great way to get even more prepared for working in the field is to take a fashion-related job while you are attending school online. This will help you get real world fashion experience that can enrich your online education, and help qualify you for your fashion merchandising career once you graduate.

There are a number of schools that offer online programs. Many respectable and respected fashion campuses also offer an online component. Its better to enroll in an online program that is well-known and has a presence in the fashion industry. Many schools offer a two year associates degree or a certificate, and some schools offer a four year bachelor degree. Whatever degree program you choose, you want to make sure that your online program has the appropriate accreditation, so that when you graduate, your achievement has merit in the industry, and is recognizable.

Another factor to consider is the job placement assistance offered after you graduate. Most schools will have statistics regarding the number of graduates working the fashion merchandising industry. Before you enroll, you should review the school's job assistance program, and make sure it is comprehensive as possible.

A fashion merchandising career is one of the most flexible and varied in the fashion industry. Once you have achieved your diploma or certification, there are a wide variety of positions available. You could work in retail as store manager, or store owner. You could also work as a fashion buyer, merchandiser, fashion event planner, and that is just a small number of the variety of positions available.

If you live too far away to attend an on campus fashion school, or need more flexibility with your schedule, an online fashion merchandising program may be a good fit for you. More and more schools are catering to the needs of their students by offering online degree and certificate studies, and there are now a number to choose from. Your fashion career could be just a few mouse clicks away.

Amy Wells writes about fashion education. Thinking of attending Fashion School? Get the facts first, find out where to go and how to save money on Fashion School.

One of the First Fashion Design Schools Online- Milan Fashion Campus

Do you dream of making it big in the fashion world someday?

I have good news for you! Your dream is now just a click away - may it be to become a fashion designer, a web fashion designer, an image consultant, a fashion magazine stylist, a TV program stylist, an event stylist, a fashion journalist, or a personal shopper – with the Milan Fashion Campus Online Fashion Design Course.

The Creator

Angelo Russica, a seasoned fashion guru who has more or less 20 years of experience in the fashion world, created the course with his aim of not only coming up with an Internet-based fashion design school that will teach the history, aesthetics, and skills required of Italy's fashion, but extending the Italian fashion sense to the world as well.

With more than 15 years of collaborative experience as a creative assistant to different companies the world over, like Versace, Gruppo Max Mara, Marzotto, Miroglio Vestebene in Italy; Induyco and El Corte Ingles in Spain; and Fujii, Chori, King Company, and World Company in Japan, Russica was able to talk to numerous young students from an array of famous fashion design schools who complain about having spent lots of money on more or less three years of study, only to find out in the end, that it is hard to find a job and almost impossible to make a name. This is also one reason why Russica developed the first online fashion design school in Italy – he wants Milan Fashion Campus to give many aspiring fashion students a chance to learn about the wonders of Italian fashion without having to spend so much.

The Course

This one of a kind fashion design course provides students with the opportunity to be professionally in touch with Italy's Fashion Design Learning Method. The intensive online fashion design course of Milan Fashion Campus also serves as a venue for the realization of dreams – may it be to become a professional figure or the famous designer of the future.

The lessons are sequenced in such a way that the students can easily follow them. The course requires active student participation since lessons are geared toward teaching learners how to do market analysis, how to locate valuable sources of information, and how to discover inspiration. Students of Milan Fashion Course will also learn the tricks of the trade, just like what professional fashion designers do: examining the streets, examining fashion stories, examining the music world, and examining the opinion of fashion leaders.

The Milan Fashion Campus Online Fashion Design Course, which can be downloaded through http://www.fashioncampus.it, has seven sections, 27 chapters, almost 200 pages, and more than 170 exercises that will serve as guidance for students from their first sketch to their first fashion show. The course also gives a chance to students to specialize on different areas, like celebrity and men fashion design, handbag design, color and rendering technique, and fashion figure template.

One may buy the course chapter per chapter, too, especially if you just want to try out the course first.

The course is in English and downloadable once you have paid the amount stated in http://www.fashioncampus.it, may it be through Paypal or money transfer. This also means that you may start with the course anytime you want.

For more information regarding fees and FAQ's, just visit http://www.fashioncampus.it.

You will not only improve your fashion taste and sensibility, but also open opportunities for a wonderful career in fashion.

Friday 20 November 2009

Cycle of Fashion Trend

It's a fashionista's worst experience, even worse than looking oversize buddy, more degrading than wearing the same dress in another party -- it's the fear of symbolizing looking yesteryear fashion trend model.

Sometimes, fashion trends is considered as fads, are disreputably erratic. The fashion industry players are always on the quest to bring up something "NEW" & "HOT".

What is Fashion Trend?

Trend is the lead in which something new evolving, mostly leaning, penchant and line of growth. Hence, fashion trend is the latest evolvement of the fashion industry.

What is Fashion Trend Really About?
Your closet can give the answer. If you don't want to look at it, well.well. this resembles that you are matching your steps with the latest fashion trends. What it's relation to fashion? People stick rigidly to the rules - okay, maybe not 'YOU'. You may be one of those who walk their own way and dress as they like. When it comes to the fashion industry, it's a continuously changing world. Even though some trends are considered as ludicrous and outdated, many other comebacks with innovative ideas.

Pace and Re-emergence of Latest Fashion Trends
Now its new millennium, but most of fashion things like the pegged pant legs, jelly bracelets, and finally the denim jeans, seem to be returning in trends again. It comes out that the latest fashion trends are simply have nothing new at all. Almost everything re-emerged in fashion trend. You can virtually find torn jeans in every clothing retail store.

Who decides What's 'Hot' and 'Not' in Fashion Trends

There is no existence of specific group who declares what is hot fashion trend or not. In fact, the fashion designers and consumers who buys-out the fashion merchandise make their judgment and throw several opinions out there and observe what is grabbed.

Basically, 'WE', the consumer decide which merchandise is hot by making our minds what to purchase and wear.

The Fashion Trend Cycle

First part of the cycle, where the trend is highly hunted immediately after seeing that great fashionable hat, dress or shoe on the runway, red carpet or music video. Next, comes the emulation phase, where everyone wants a piece of the trend. Only big shots, celebrities and fashion industry players have approach to latest fashion right off the runway, which yet not showed up in retail stores.

During second phase, this newbie will appear in news papers, fashion magazines, TV and internet. At last, the trend will be soaked in the market, commonly at bit lower cost.

In the second phase new merchandise is available in bit expensive designer collections. It is only the third phase, where the merchandise is available to the mass market at affordable cost for most buyers.

The major part of over all mass will purchase it somewhere between second and third phase.

Before two or three decades it might have taken a some rears to make it from runway to mass market, however, nowadays producers have put the fashion cycle into rapid speed. Now, a hot trend often makes it appearance in low cost or discount retail store in as little as a few days or months.

In & Out of Fashion Trend

Reasonably priced fashionable clothing is a double-edged sword that make possible to buy fashionable looks at real-life budgets, at the same time leads to abolish the trend rapidly. However, when the market is completely saturated with a same monotonous trend it loses its appeal.

So how we can assume that how long a fashion trend will last? Let us find out:

Generally, most fashion trends last nearly one year, but some trends, usually the acceptable, last much longer. It is considered that normally fashion trends re-emerge nearly every twenty years. Hence, the minis skirts of the 80s are back in trends again.

The key to assume that how long a trend will last depends on from when you bought the collection. If you bought when the knock-off or discounts are going at retail store, then the count for the trend last not more one or two seasons. Fashion industry normally dumps together two seasons together, Spring and Summer, Fall and Winter, which provides you about six months to wear before it seems looks outdated.

In fact it is not specified that how long a fashion trend will last, you can put money on the just fads such as jeans, Uggs, hats etc... It doesn't signify that you might not get fun in purchasing them. They are the evergreen items you would like to purchase any time.

Purchasing power can keep a trend on oxygen. In some cases people love particular trends so much they wouldn't let it die.

The safeguard against rapidly changing fashion trends is to have a clothing line stocked with more traditional looks: T-shirts, jeans, and black dresses.

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Indian Fashion Retailers Looking To Thrive

It is the augmentation in fashion trends in India that revolutionized the merchandising system in retail industry. Brands in apparel, textiles, jewelry, accessories, footwear, cosmetics and salons raised the business more than Rs 40,000 crore.

The Indian retail market is evolving rapidly. It is palpable that now Indian retail industry requires lots more of fashion. The organized retailing is developing at breakneck speed. It is amicable to all that fashion is a vital part of both the retail industry as well as the brands. Fashion has led the retail industry boom and it has sustained its dominance in every malls, markets and stores.

Since the spread-out of malls is increasing, the major issue will be how to organize fashion retails industry, has potential of making Rs 50,000cr business by the year 2007. Indian retail would cover-up 50mn sq ft by 2007 of sales space countrywide, and nearly 50 % of the total space would be assigned for fashion retailing. It is anticipated that about Rs 20,000cr retail sales would be coming-in from the fashion retailing. A population of over one billion, a massive consumer class, India is considered as the most preferred destinations for investments.

Apparel and textiles makes the biggest segment in retailing sectors, and if we accumulate all the other related segments such as jewelry, cosmetics, watches, health & beauty care etc at one single platform, then fashion would account nearly 60 % of the total retail sector.

With radically changing fashion and retail industry, the Indian consumers are facing considerable transformation. With an increase income levels and increasing attitude "LOOK GOOD - FEEL GOOD", fashion is offering huge potential to penetrate deeper into the untouched Indian markets.

Fashions will account nearly 95% in total sales in the department stores, while in hypermarkets such as Big Bazaar the share could be about 70%. Fashion apparel has been the significant segment in the terms of evolution in Indian retail industry, not due to its size but the way it has influenced lifestyle of the Indian people. It was apparel that led multi-national brands to explore and invest in the Indian market, which led the ball rolling to rearrange the retail industry.

Few key factors that shaped the fashion retail industry are listed below:

. Massive spread-out of the malls, hyper markets and supermarkets throughout the country, even in non-metro cities.

. Mergers and acquisitions, which let huge brands to participate in the local market.

. The advantages by the elimination of global textile quotas in 2005.

. Expansion strategies of brands and retailers.

. Many international brands march into domestic markets.

. Many brands performed well in the mass segment.

. Boom in luxury retail segment.

. Indian fashion designers marked their names at International platforms.

. Considerable expenditure on ad and marketing by apparel brands.

. Enhanced merchandising let the companies to enhance consumer relations.

Few points on which retailers and brands should mull over:

. Collaborative tie-ups with non-competent services providers and brands.

. Offer value-added products, not cash discounts.

. Offer uniform sizing throughout the country.

. Offer personalized services.

. Concentrate on particular buyer or market segment. Take action to fulfill the demands.

. Try to become exclusive stores for specific brands and adopt shop-in-shop system.

. Place well behaved, polite and trained sales staff to manage counters.

. Go for organized merchandising format for your company.

. Avoid offering all at once. Introduce products assortments in a phase manner with latest trends.

. Try to get feedback from the consumer on "What they want?"

Review of some of the retail industry players on the attained targets and their wishes for the current year:

Benetton

Achieved Target:

. Successfully reestablished its place in the market, with opening 22 stores.

. Higher development - In fact the highest of all segments and categories.

. Enhanced brand image from small to huge format flagship.

Wishes

. People should enhance living standard, moving to mono-brand from multi-brand outlets.

. Excellent training and salaries to sales staff and be more mass-oriented.

. Expand in 5 lakh plus towns, providing similar buying experience.

. Looking for continues support from the consumers and to emerge as fastest evolving brand.

. To enhance team's performance in coming years.

Blackberrys

Achieved targets:

. Take a lead in the dress-up segment that features dressing for occasion, success etc in trousers, and also in men's suits.

. Concentrated on top around 70 MBOs and trying to deliver better.

. Enhancing perform of team - planning to establish systems to make them more productive and glad.

Wishes:

. To implement system for on-time deliveries.

. To put scissors on product assortment in terms of the number of styles - which will led company to serve better to fewer customers.

. Excellent outsourcing with making dedicated team to take care of it.

Forbes Gokak

Achieved Targets:

. In a span of less than two years, Daks brand has been successful to hit the Indian market despite of being a foreign brand.

. Managed tie-up arrangements for manufacturing Daks brand in India and Central Europe.

. Also signed agreements for Trussardi and Savile Row.

Wishes:

. To be a front runner in the Indian apparel market.

. To add 25 more stores.

. Allure entire high-end women class to wear Trussardi.

. Enhance sales staff performance.

Gini & Jony

Achieved Targets:

. Signed agreement with Reliance

. Signed license agreement for its kidswear brand 'Levi's Sykes'.

. Increased production capacities at Daman and Baddi.

Wishes:

. To get recognition as global brand in the international market.

. To create a different brand identity for all in related segments.

. Establish entire lifestyle stores for kids, under the brand Gini & Jony

. Pull down custom duties on accessories and fabrics etc.

Modelama Exports

Achieved Targets:

. Expanded product assortment mix and added knits, which was entirely woven product base before.

. Arranged tie-ups with some global brands, such as J Jill, Tommy Hilfiger, Hugo Boss and Marks & Spencer.

. Increased capacity to attain a 40% growth rate comparing to the previous year.

Wishes:

. To train workers (sewing, inspection and finishing).

. To work close with fashion institutes like NIFT to revise and develop fashion trends.

. To introduce a brand, which is competitive, enduring and reliable product.

. To introduce specialized product assortment, featuring all-weather conditioner and change character consequently to match the consumer demands.

. To develop a stage where high-tech technology is available to small and medium scale producers so that they can enhance quality standards.

Pantaloons

Achieved Targets

. Started Asset Management Companies.

. Launched Big Bazaars in remote towns like Sangli.

Wishes:

. Reaching a target business of two and a half thousand crores in 2006-07 fiscal.

. Identify and present the consumers' fashion requirement.

. Dominate the in all fashion segments like lifestyle, premium and value.

. Introduce or acquire new brands in fashion.

. To rope-in best fashion industry veterans.

Piramyd

Achieved Targets:

. Emerged steadily in the market - launched stores at Ahmedabad and Ludhiana, and planning three more in coming months.

. Introduced new brand "Trumart" with three stores in Mumbai and four in Pune.

. The IPO got oversubscribed by nearly 12 times that generated about Rs 108 crore.

Wishes:

. To Launch FDI for least lifestyle retail, this will lead Indian fashion designers to think globally.

. Create enhanced retail space for high-end retail.

. To make Fashion Alliance more practical and a reality to make sure that it gains momentum.

. To make fashion more affordable with a better ambience.

Raymond

Achieved Targets:

. Launched EBOs for all brands.

. Successfully introduced new product assortment such as non-iron shirt in Park Avenue and new suit ranges to uphold brand image.

. Also introduced the womenswear and kidswear collection.

Wishes:

. To launch a magazine on fashion.

. Begin a fashion week.

. Expand in US market.

. To launch a website that talks about lifestyle and fashion.

Sports Station

Achieved Targets:

. Successfully introduced two brands: H2O Plus and CPS Clothing.

. In a move to concentrate on expansion and new concepts for brands, the company has signed agreements with global brands such as Nike and Levi's.

. Launched MBO for leather shoes "Shoe Tree."

Wishes:

. To present new concept, where both international and local brands can be presented under single roof.

. Expand product assortment in luxury, premium and affordable segments.

. Duty validation, especially in footwear which is at a 12.5 % as compared to apparel which is at only 4 %.

. Validating countervailing duty (CVD) which is at of 60 %.

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Indian Fashion Industry

Colourful fashion trends of India

With the end of the 20th century came the end of all hype which has created a more practical and pragmatic environment and has given a more stable picture of the fashion business.
In the 50s, 60s and 70s, the Indian fashion scenario wasn't exactly colorless. It was exciting, stylish and very graceful. There were no designers, models, star or fashion design labels that the country could show off. The value of a garment was judged by its style and fabric and not by who made it.

It was regarded as ever so chic and fashionable to approach any unfamiliar tailor, who could make a garment for a few rupees, providing the perfect fit, finish and style. The high society lady, who wore it, was proud for getting a good bargain and for giving her name to the end result.

In 60s, tight 'kurtas', 'churidars' and high coiffures were a trend among ladies. It was an era full of naughtiness and celebration in arts and music and cinema, manifested by liberation from restriction and acceptance of new types of materials such as plastic film and coated polyester fabric.

The 70s witnessed an increase in the export of traditional materials outside the country as well as within. Hence, international fashion arrived in India much before the MTV culture with the bold colors, flower prints and bell-bottoms. Synthetics turned trendy and the disco culture affected the fashion scenario.

It was in the early 80s when the first fashion store 'Ravissant' opened in Mumbai. At that time garments were retailed for a four-figure price tag. The '80s was the era of self consciousness and American designers like Calvin Klein became popular. In India too, silhouettes became more masculine and the 'salwar kameez' was designed with shoulder pads.

With the evolution of designer stores in Mumbai, the elegant fashion design culture was a trend among Indians along with their heavy price tags. No doubt that a garment with a heavy price tag was at the bottom stage of fashion. But clients immediately transformed into the high fashion fold where they were convinced that that the word 'elegant fashion design culture' means, it had to have a higher price tag.

Garments were sold at unbelievable prices only because the designers had decided to get themselves noticed by making showy outfits and getting associated with the right shows, celebrities and events.

Later, fashion shows shifted to competitive events each attempting to out-do the other in theme, guest list and media coverage. For any newcomer, the fashion business was the number one professional art that time.

In the 90's, the last decade of the millennium, a move towards the drastic pairing down returned with ethnic wears (Today, ethnic wear market in India is accounted to Rs. 9000 crore). This led to the decline and the recession, the push to sell at any cost and keep staying in the limelight. With heavy cut throat competition and sound awareness of the client, the inevitable occurred. The price tags, which had once reached at a peak, began their downside journey.

At those times the downturn was not only being experienced in the price tags of the garments, but also in the business of fashion shows. More models, choreographers, make-up men, hairstylists and designers streamed down into their business.

The fun and party time in the Indian fashion scenario had not ended with this, but continued. It was a point, where it reached at a certain steady level and from there, in the beginning of the 21st centaury, with new designers and models and some sensible designing; the fashion hype accelerated its speed.

Indian fashion industry spreads its wings globally

For the global fashion industry, India is a very big exporter of fabrics and accessories. All over the world, Indian ethnic designs and materials are considered as a significant facet for the fashion houses and garment manufacturers. In fabrics, while sourcing for fashion wear, India also plays a vital role as one of the biggest players in the international fashion arena.
India's strengths not only depend on its tradition, but also on its raw materials. World over, India is the third largest producer of cotton, the second largest producer of silk and the fifth largest producer of man-made fibres.

In the international market, the Indian garment and fabric industries have many fundamental aspects that are compliant, in terms of cost effectiveness to produce, raw material, quick adjustment for selling, and a wide ranges of preference in the designs in the garments like with sequin, beadwork, aari or chikkon embroidery etc, as well as cheaper skilled work force. India provides these fashion garments to the international fashion houses at competitive prices with shorter lead time and an effective monopoly in designs which covers elaborated hand embroidery - accepted world over.

India has always been considered as a default source in the embroidered garment segment, but the changes of rupee against dollar has further decreased the prices, thereby attracting buyers. So the international fashion houses walk away with customized stuff, and in the end crafted works are sold at very cheap rates.

As far as the market of fabrics is concerned, the ranges available in India can attract as well as confuse the buyer. A basic judgmental expectation in the choosing of fabrics is the present trend in the international market. Much of the production tasks take place in parts of the small town of Chapa in the Eastern state of Bihar, a name one would have never even heard of. Here fabric making is a family industry, the ranges and quality of raw silks churned out here belie the crude production methods and equipment used- tussars, matka silks, phaswas, you name it and they can design it. Surat in Gujarat, is the supplier of an amazing set of jacquards, moss crepes and georgette sheers - all fabrics utilized to make dazzling silhouettes demanded world over. Another Indian fabric design that has been specially designed for the fashion history is the "Madras check" originally utilized for the universal "Lungi" a simple lower body wrap worn in Southern India, this product has now traversed its way on to bandannas, blouses, home furnishings and almost any thing one can think of.

Recently many designers have started using traditional Indian fabrics, designs and cuts to enhance their fashion collections. Ethnic Indian designs with batik cravat, tie-and-dye or vegetable block print is 'in' not just in India but all across the world.

In India, folk embroidery is always associated with women. It is a way of their self expression, and they make designs that depict their native culture, their religion and their desires. Women embroider clothes for their personal use, and the people linked with the pastoral profession prepare embroidered animal decorations, decorative covers for horns and foreheads and the Rabaris of Kutch in Gujarat do some of the finest embroidery. Embroidered pieces are made during the festivals and marriages, which are appliqué work called 'Dharaniya'. One of the significant styles of Saurashtra is 'Heer' embroidery, which has bold geometric designs, woven on silks. The Mutwa women of the Banni area of Kutch have a fascinating embroidery where they make fine embroidery works with designed motifs and mirrors in the size of pinheads, the Gracia jats use geometric designs on the yoke of long dresses. Moreover, the finest of quilts with appliqué work are also made in Kutch.

Garments embellishment with bead work is another area where it in demand in the international market. Beads are used to prepare garlands and other accessory items like belts and bags and these patterns now available for haute couture evening wear too.
According to a survey, in recent times Indian women have given up their traditional sari for western wears like t-shirts and shorts, as they feel more comfortable in skirts and trousers instead of saris and salwar kameez. It's been noted that women spend just $165 million on trousers and skirts against 1.74 billion dollars spent by men on trousers. With more women coming out to work, the (combined) branded trouser and skirts market has been increasing at a whopping 27 per cent in sales terms. Women feel that Western clothing is more suitable, particularly when working or using public transportation. Many corporate offices are also in favor of their employees wearing Western wear.

In India, Western inspiration is increasing due to the influence of TV and films. Besides, shopping malls selling branded clothes have also mushroomed in India and are fascinating the youngsters. Recently, designer wear is being promoted through store chains such as Shopper's Stop, Pantaloons, Westside, etc. Companies such as Raymond and TCNS have also set up their exclusive stores for designer wear such as Be: and W.
The market of India fashion industry

Recently, a report stated that the Indian fashion industry can increase from its net worth of Rs 200 crore to Rs 1,000 crore in the next five to ten years. Currently, the worldwide designer wear market is amounted at $35 billion, with a 9 per cent growth rate, with the Indian fashion industry creating hardly 0.1 per cent of the international industry's net worth.

According to approximations, the total apparel market in India is calculated to be about Rs 20,000 crore. The branded apparel market's size is nearly one fourth of this or Rs 5,000 crore. Designer wear, in turn, covers nearly about 0.2 per cent of the branded apparel market.

At present, the largest sales turnover within the designer wear segment is about Rs25 crore, with other well-known names having less turnovers of Rs10-15 crore. In view of the prospects of the Indian fashion industry for growth, the figures are not very hopeful.

The figure of fashion industry

• The organized market for designer apparel is about Rs 250 crore

• Designer wear calculates to less than 1 per cent of the apparel market

• The global market for designer wear is 5 per cent of total apparel market

• The global market for designer wear industry is largely dependent on the small-scale sector

• Consumers for designer wear have a yearly household income of Rs 10 lakh-plus. There are 3 lakh such households developing at 40-45 per cent

• Designer wear industry is projected to increase to Rs 1,000 crore by 2015.

• More than 81 per cent of the population below 45 years of the age is fashion conscious.

Many fashion designers and management experts foresee an average growth of about 10-12 per cent for the Indian fashion industry in the coming years. Though, the growth rate could be more than 15 per cent, if infrastructural and other logistical bottlenecks and drawbacks are over come.

India needs more effort to overcome

However, despite the benefits available in India there are also some disadvantages. India is not a remarkable player in the global market with reference to brands because of its inability to add value to products. This is observed by the fact that nearly 50 per cent of its exports are apparel and made-ups where value addition is essential. Likewise, 75 per cent of domestic apparel market is commoditized and unbranded and very few Indian brands do survive in the foreign markets. Evidently, the Indian market has not made a strong stand and hence it is difficult to make Indian brands that can compete with global brands in India.

Another reason for the fashion industry's inadequate growth is the limited experience of the designers and the platform they are offered. The insignificance stalks from the reality that most of the young talent is hired by the bigger names to work in their studios, thus imprinting their work with the label of the big designers.
Though performing individual presentation is not an alternative choice for most of the young talent, because of the limitation of finance, a beginner designer's name fails to come to the forefront.
Another thing, with regards to the ramp, is what the designers offer is barely appropriate to be worn ordinarily. You'll see there's dissimilarity between what is there on the ramp and what the Page Three crowd wears. Some believe at present the fashion is in, but the tendency hasn't changed much as it is the old ones coming back. We have had short kurtas, long kurtas, flowing skirts, etc. coming back into fashion with only a new variety of designs.

Many management consultants and professionals believe that the Indian fashion industry will be boosted if the new comers are paid proper attention. What they require is more support so that their work gets due recognition. According to the consultants and professionals there should be a panel of people who choose designers for showcasing according to their work and not their name or who they've worked for earlier, and hence selection would be purely based on quality. Besides this, the panel of judges should comprise of people from the fashion schools rather than designers.
It has been observed that the media-hype around the big designers and blatant commercialism has hindered business in the Indian fashion industry. No clear cut picture is provided about the feasibility of the products. Basically it is only the famous names that are being talked of. What they offer is not quite daily-wear. The entire focal point of the industry is on commercialism. The discussion is only regarding how much is sold and for what price and nothing about the designs or styles.

Efforts to develop global fashion brands

It needs innovative designers, a seamless supply chain, control over retail and distribution and concentration of quality while dealing with some image. While a few have accomplished something in the west covering Tommy Hilfiger, Gucci, Zara, Armani, Versace, Ralph Lauren, etc, India has not been capable to track on.
A serious reason for India not being successful has been its isolation in the fashion system. Each stakeholder including designers, exporters, textile players and retail chains need to come together along with the government to make sure that the position of Indian fashion is strong in the coming years.

There are various agencies and industry associations that can support in brand-building practice. Many of these agencies require attractive resources and making a global image of Indian fashion rather than independently trying to promote particular brands or textile segments.

Efforts to create strong global image

Large textiles players require more and more to target on the market facing activities while developing an association with small medium enterprise (SME) clusters. Such kind of networks would be a benefit to that which can focus on demand making and branding as well as for clusters that can focus on quality production.

Efforts to create value networks

After the entry of large retail chains like Wal-Mart, Gap etc in India, Small scale manufacturers in India will find it very difficult to satisfy the demands of these international buyers if they continue to promote their products individually. Therefore, it is very important that value networks are created between large textile and apparel companies in India and small scale manufacturers, so that the marketing muscle of the leading players can be utilized for receiving large orders while the bigger players then assign the orders to the small-medium enterprises according to their past record of quality and service. For this to be put into practice, it will be vital to well-organize the information on small-medium enterprise clusters in a perfect manner so that supplier selection decisions are made according to the information in the long run, only the more efficient small-medium enterprise players survive and develop.
Efforts to concentrate on designers and designs

Designers have a fundamental role to play in the future of Indian fashion scenario. There should hence be an effective process for preparing these designers. This can be done by sponsoring exchange programs with international schools, increasing participations in the fashion capitals of the world, motivating and offering business incubation to new designers and rewarding efforts through proper design awards.
Even in India, well-known designers are incapable to tap finances from well-organized resources, since a vital part of their assets are brands and design talent which are not measured in terms of money and hence it becomes difficult to judge the value. This has severely inhibited their development and capability to raise retail existence across the country and abroad. Likewise, there is no systematic approach of existence in the fashion capitals of the world like Paris, Milan and New York. Due to this, designers have to depend on their personal contacts and relationships for organizing fashion shows and making retail alliances. The French government as well as the British government helps designers of their particular countries appreciably in these areas as they understand that value creation through design is the only way to carry on in the competitive landscape of the global fashion industry. The Indian government and related agencies should also accept this aspect of textile, apparel and fashion industry sincerely if they need to see India on the global fashion map.
Work in collaboration: designers-corporate efforts

Designers and many organizations can work globally through various models and with many working relationships. The Indian fashion industry has many views but only one such model, wherein a designer creates a retail venture with his/her own brand through organized retail chains. There are many other models according to brand ownership and division of operational activities.

Globally, many models of collaboration between designers and corporates are available. For example Ralph Lauren has made an agreement with Jones Apparel for producing and retailing various Polo brands. Likewise, Armani had an agreement with Zegna for production, even while it was competing with them in the marketplace. There are many cases of designer brands being co-owned by the designers and corporates, Gucci-Alexander McQueen and Gucci-Stella McCartney being some of them.

In the end, many designer businesses have been obtained by corporates where designers play a major role in the design elements of the business, but the brand and the organization is owned completely by the corporate.

The current possession of Calvin Klein by Philips Van Heusen and earlier holdings of Hugo Boss and Valentino by Marzotto are some related examples in this segment. These examples strongly point out that not only designers find such relationships important for development, but also corporates find these attractive for rising their profitability and growth. Likewise deals in India could go a long way in developing the brand values of corporates and designers.

Developing clusters

Making common infrastructure for functioning such as design and sampling, affluent treatment, product testing, etc can help in increasing the capability of the clusters since noteworthy investments could be made by the cluster itself rather than any single player.

Well-managed databases can help in decreasing search costs and through data mining, rating of players can be done so as to make the procurement process easier for buyers. Cooperative marketing programs at different clusters can also support players to grow up in the value chain by mixing their strengths within the cluster.

Cluster based battle in the fashion industry is characterized by the Italian industry. The National Chamber for Italian Fashion for example, supports the development of the fashion clusters at Milan and Florence in a well organized manner. Indian industry can learn a lot from Italy because India has a similar cluster based scattered production base, but has been incapable to link it with design and branding capability.

If the above activities are successfully considered, India could have an extraordinary development in the fashion industry, which could increase from a negligible size to Rs 8,000 crore in the coming decade.

Conclusion

In the 50s, 60s and 70s, the Indian fashion scenario was colorful and stylish, in the end of 20th century it was quite subdued and with the beginning of the 21st century it has geared up and is still experiencing the growth with many spectrums of colours. Though this industry is growing at a very good pace, besides achieving a negligible share in the global market, still it needs to make severe efforts to stand amongst international fashion market in various aspects.

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Into the World of Style and Fashion Photography

Fashion photography is ALWAYS in fashion. Although it is mainly dependent on commerce, fashion photography is now considered as an art. Unlike before where fashion photographers see the craft as a source of income, modern fashion photographers see themselves as artists who can invent and reinvent different photo shoot techniques and style.

BECOMING A FASHION PHOTOGRAPHER

If you are a budding photographer and has always been fascinated with fashion and photography, you may want to make fashion photography as an option.

Imagine yourself traveling the world and setting foot on exotic islands and historical sites, working and hanging out with famous, most creative, and talented people in the fashion industry, taking the photos of international super models to have them published in various fashion magazines, having your named renowned internationally, and to top it all, you are paid a huge sum of amount while enjoying these perks.

Today, where almost everybody can become a fashion photographer through the use of reliable digital cameras, soft wares, and other photo editing gadgets, more and more people photo and fashion enthusiasts are into the lucrative business of fashion photography.

But, how do you break in? Here are some of the things you may want to consider:

- Make up your mind and decide if you really want to be in the business.

- Don't hesitate about potential clients and income because fashion photographers are always in demand.

- Choose where would you want to land on the business-either freelance, ones without an agent; freelance with an agent, employed by a retailer, employed by a publication either a magazine, a book publisher, a newspaper, and the like; employed by an established fashion house, employed by an advertising company, employed by a fashion or clothes manufacturer, employed by a direct-mail company or you would want to open up your own studio and get clients on your own.

FASHION PHOTOGRAPHY CHECKLIST

So, you really want to become a fashion designer? After deciding what you really want to do and where would you want to land in the gigantic world of fashion industry, you should make a short reassessment of your skills, you work ethics and etiquette to become successful in the path you have chosen to take.

There is more to fashion, photography, and fashion photography than meets the eye. Bear in mind that the craft and the business are beyond the realms of taking good photos, models, clothes, and products. Also remember that being a fashion photographer is more than an average person who takes good pictures. Technical and artistic skills in photography are required. Additional skills in styling, natural knack for clothes, great artistic inclination in modeling and composition, and entrepreneurship spirit are also a must.

If you didn't make it in the fashion photography scene yet, consider some options and career paths like working periodicals, ad agencies, department stores, fashion houses, modeling agencies, retailers, catalogues, galleries and in stock photography agencies while waiting for that big break. Experiences in these fields can hone your innate skills and may open up doors to greater opportunities.

More tips in becoming a fashion photographer, breaking into and succeeding as fashion photographer, starting a fashion photography business, starting a fashion photo studio, starting a glamour photo studio and even getting paid to take beautiful fashion pictures and travel the world in the internet. These sites also provide information, and pieces of advice and tips for those who are interested in entering the industry as well as for those who would want to enhance their knowledge in the craft.

Low Jeremy has been freelancing as a writer for a number of years now. He contributes his articles on various topics like finance, renovation design and product reviews for websites. His latest article can be found at http://www.kitchenpantrycabinet.org where he share ideas on custom building your own kitchen pantry cabinet and other storage unit ideas.

Careers in the Fashion Industry

Interest in the fashion industry is on the rise, and so are the opportunities – and the competition. It is relatively easy to earn a degree in fashion design, merchandising, or fashion marketing. Each of these segments focuses on a different aspect of the fashion industry. As the fashion industry continues to grow, there is an increased need for educated and specialized staff in the fashion world. Those who have the appropriate fashion degree education will find that they are more marketable in this competitive industry. You will find that a fashion degree education offers programs that are tailored to what specific field you are interested in. The three main opportunities with a fashion degree are fashion design, fashion marketing and fashion merchandising.

Becoming a fashion designer is a dream for many people. But only those with artistic ability and serious determination will succeed in this competitive industry. A fashion designer has an eye for lines, textures and color and brings their vision to life through drafting. Once a final sketch is complete, the designer must choose materials to be used in the final product. After the fabric is chosen, a pattern is cut from the fabric and sewn together.

Fashion Marketing involves the advertising, design and business side of the fashion business. A fashion marketer has to have a comprehensive knowledge of the fashion industry to be able to identify what will be stylish and appealing to their target markets. They are responsible for recognizing and tracking upcoming trends as well as being familiar with the various consumer groups. Fashion marketing connects the designers to the public by tracking consumer-buying habits. The fashion marketer then come up with advertising campaigns to target specific groups that might be interested in the products.

Fashion Merchandising and marketing work hand in hand. Fashion merchandisers are responsible for buying the clothes and presenting them to stores. One of the largest parts of fashion merchandising is creating displays to help consumers want to buy the products. Fashion marketing is basically the selecting of clothing lines and choosing how the will be presented to the market.

You should consider a career in the fashion industry if any of the above fields are appealing to you. Fashion is a career that combines business aptitude and an artistic eye. When you have a degree in fashion, you will make more money and hold higher positions than those without formal training.

Melissa Steele is a featured writer for EducationGuys.com. She has been writing about college degrees & trade schools since 2004.